Wednesday, October 9, 2019

Ap Biology Notes Cellular Communication Essay

Cell-to-cell communication is essential in multicellular organisms. They must communicate to coordinate activities such as growth and development, and reproduction. In addition unicellular organisms communicate with each other. Signals may use light, or touch but we will focus on chemical signals. 1. External signals are converted to responses within the cell a. Evolution of cell signaling i. In yeast a cells and ÃŽ ±cells both secrete chemicals, which can only be received by the alternate type yeast. This signals the two cells to join via fusion 1. The process by which the signal on the surface of the cell is converted to a series of steps by the cell in response is called a signal transduction pathway ii. Signal transduction pathways are very similar in yeast and in complex multicellular organisms 2. This leads scientists to believe that this pathway evolved first in ancient prokaryotes b. Local and long distance signaling iii. Local signaling 3. Adjacent cells of plants and animals may communicate through cell junctions a. Signaling substances dissolved in the cytoplasm travel between cells i. Plants = plasmodesmata ii. Animals = gap junctions 4. Animal cells may use the following b. Cell-to-cell recognition iii. Direct contact between membrane-bound cell-surface molecules iv. Important in embryonic development and immune response c. Paracrine signaling v. Uses local regulators which are released and travel only a short distance to nearby cells vi. Ex. Growth factors target nearby cells to grow and divide d. Synaptic signaling vii. Electrical signal along a nerve cell triggers a chemical release across a synapse to trigger response in target cell viii. Ex. Nerve cells iv. Long- distance signaling 5. Both plants and animals use hormones e. Animals (endocrine signaling) cells release hormones which travel in the circulatory system to target cells f. Plants hormones travel in vessels or by diffusion through the air as gas g. Hormones vary in size and shape 6. Nervous system signals can also be long distance c. The three stages of cell signaling: A preview v. Reception: when the target cell detects a signaling molecule. The signaling molecule binds to a receptor protein on the target cell’s surface vi. Transduction: After binding the receptor protein is changed in some way, this converts the signal to a form that will bring about a specific cellular response 7. May occur in a single step or a series of changes vii. Response: The transduced signal triggers a specific cellular response. 8. Catalysis of an enzyme, rearrangement of the cytoskeleton, activation of a specific gene 2. Reception: A signaling molecule binds to a receptor protein, causing it to change shape d. To ensure signals are sent to the correct cell signaling molecules act as a ligand. viii. Ligand- molecule that specifically binds to another (usually larger) molecule ix. The receptor protein then usually changes shape x. May be located on the membrane or inside the cell e. Receptors in the plasma membrane xi. Water-soluble signaling molecule binds to receptor on the membrane causing it to change shape or aggregate. f. Intracellular Receptors xii. Found in cytoplasm or nucleus of target cells 9. Signaling molecule must be hydrophobic enough or small enough to pass through the plasma membrane h. Steroid hormones, thyroid hormones, nitric oxide | Examples| Pathway| Other| G-Protein Coupled Receptors| Yeast mating factors, epinephrine, hormones, neurotransmitters| 1. signaling molecule binds to the g-protein receptor 2. receptor changes shape and the cytoplasmic side binds to the inactive G protein 3. GTP then displaces to form GDP and activates the protein 4. Activated G protein diffuses along the membrane to an enzyme altering the enzyme to trigger the next step| Bacteria such as whooping cough, botulism and cholera disrupt this pathway| Receptor Tyrosine Kinases| Enzymes that catalyze the transfer of phosphate groups| 1. binding of two signaling molecules to two tyrosine chains causes the two to associate with each other forming a dimer 2. dimerization activates the tyrosine kinase region to add a phosphate from and ATP to each tyrosine in the polypeptide 3. each tail can now bind to and activate a different specific relay protein within the cell| One receptor may activate ten+ pathways. Absence can result in cancer| Ion Channel Receptors| Nervous system| 1. signaling molecule binds to the ion channel in the membrane 2. protein changes shape creating a channel through the membrane 3. specific ions can now flow through the membrane which may cause a change in the cell or trigger another pathway| Some ion gated channels are controlled by change in voltage rather than binding of a ligand| g. Intracellular Receptors xiii. Ex. Testosterone 10. Hormone passes through the plasma membrane 11. Testosterone binds to a receptor protein in the cytoplasm activating it 12. The hormone-receptor complex enters the nucleus and binds to a specific gene 13. The bound protein acts as a transcription factor, stimulating the transcription of the gene into mRNA 14. The mRNA is translated into a specific protein 3. Transduction: cascades of molecular interactions relay signals from receptor to target molecules in the cell h. Protein phosphorylation and dephosphorylation xiv. Proteins can be activated by the addition of a phosphate group (often broken off of ATP or GTP) 15. Phosphates are transferred from ATP to a protein by a general group of enzymes known as protein kinases i. Phosphorylation often causes the protein to change shape j. This happens because the added phosphate group interacts with polar or charged amino acids within the protein xv. Protein phosphatases are enzymes that remove phosphate groups from a protein 16. Mechanism for turning off signal transduction 17. These also allow for turning off and reusing pathways i. Small molecules and ions as second messengers xvi. Molecules other than proteins act as second messengers 18. Small and water soluble such as ions k. This allows them to rapidly spread throughout the cell via diffusion 19. Second messenger refers to anything after the first messenger which is the extracellular signaling molecule that binds to the membrane 20. Most common second messengers are cyclic AMP and Ca+2 xvii. Cyclic AMP as a second messenger in response to the hormone epinephrine 21. Epinephrine binds to receptor molecule protein activates adenylyl cyclase which can catalyze the synthesis of many molecules of cAMP l. Adenylyl cyclase catalyzes the conversion of ATP into cAMP ix. cAMP usually activates a serine/threonine kinase known as protein kinase A which phosphorylates many other proteins m. cAMP is converted back to AMP by phosphodiesterase xviii. Calcium ions and inositol tripohosphate 22. Increasing calcium concentration causes responses such as muscle contraction, secretion of substances, and cell division in animals, and greening in response to light in plants 23. Calcium is usually in high concentrations outside of the cell and in the ER but in low concentrations in the cytosol 24. Pathway n. Signaling molecule binds to receptor   o. Phospholipid pinches off membrane IP3 is released as second messenger p. IP3 binds to receptor on ER causing protein channel to open q. Ca+2 is released into cytosol 4. Response: Cell signaling leads to regulation of transcription or cytoplasmic activities j. Nuclear and cytoplasmic responses xix. Pathways lead to the regulation of one or more cellular activities 25. Regulate protein synthesis r. Turning specific genes on or off (calls for the synthesis of mRNA from DNA) 26. Regulate protein activity s. Cause a shape change to turn a protein on or off 27. Regulate overall shape change of cell 28. Release of mating factors 29. Cell division k. Fine-tuning of the response xx. Signal amplification 30. Enzyme cascades amplify effects by increasing the product at each step t. Enzymes stay active long enough to work on multiple products before becoming inactive xxi. The specificity of cell signaling and coordination of the response 31. Different types of cells are programmed to respond to only certain types of signals u. Some cells will respond to the same signals but in different ways v. This is because different cells have different collections of proteins xxii. Signaling efficiency: scaffolding proteins and signaling complexes 32. Scaffolding proteins increase the efficiency of the response w. A large protein with multiple protein kinases attached x. Decreases the time of the response because diffusion between proteins is not needed 33. Pathways are not linear, in fact the same protein may act in multiple pathways 34. Relay proteins serve as branch points where the signal may go in one of two directions xxiii. Termination of the signal 35. Each step in the pathway lasts only a short time, this makes the proteins ready for a new signal 36. When the signaling molecule leaves leave the receptor it reverts to its inactive form and the relay molecules follow

Concepts of Operations Project Essay Example | Topics and Well Written Essays - 1000 words

Concepts of Operations Project - Essay Example Incident Response team (IRT) is the operational team of specialists responsible for performing an UC Davis Misuse Committee and Incident Response Team that is determined by the nature of the incident. A high level oversight of Incident Response Team (IRT) is offered by Misuse Committee. (Kovacich, 2003) Misuse Committee will be composed of Director of Resource Planning and Budget, Human Resources Director, Director of Internal Audit Services, UCDMC Compliance Officer and Chief of Police. The Chairperson of the Misuse Committee determines the company's designated Information Resource Security Guidelines Coordinator that will participate in the misuse Committee. This will be so during a discussion any suspected abuse or misuse of computing resources. In regards to IT incidents, the key responsibility of the Misuse Committee is to provide operational guidelines to the Incident Response Team (IRT). The guidelines include; general investigative protocol, information custody issues, data/evidence preservation, report content and quality assurance. The external law enforcement assistance may be sought by the Misuse Committee to investigate an incident. ... The Misuse Committee in turn approves the de-escalation of an incident from the highest severity rating to a lower severity rating. The Director of Information Technology will be notified of any high level severity incident or incident containment action in the judgment of the committee that disrupt the broad availability of UC Davis electronic circumstances by the Misuse Committee. He will also inform the Director of Information of any other incident that requires initiation of investigation communication or company-wide coordination with the external law enforcement agencies or collateral organizations. The operational capability of the Computer Incident Response Team (CIRT) is to determine the best strategy to put the structure in place. They compare which strategy has worked well for others within their industry in order for them to establish guidelines on an effective incident response capability. Week One Goal Mission Statement B Concept Company's mission statement toward the development of an Information Systems Security Incident is to protect communications and promote standards that give them a unique advantage. The main aim of this policy is to ensure that B concept members are aware of their responsibilities toward safeguarding information assets of the company and also ensure that: The company meets it commitment of protecting information like the one mentioned in the Freedom of Information and Protection of Privacy Guidelines; That there is continued operations within the company facilitated by dependent on electronic access to information; The members and company's partners protects their personal information,

Monday, October 7, 2019

MKT301 MOD 3 CA Essay Example | Topics and Well Written Essays - 1250 words

MKT301 MOD 3 CA - Essay Example Based on the fact that, promotion is an essential in the development of a marketing plan, this consists of a marketing mix. Market mix is a phenomenon developed by Jerome where he outlined the four classifications which are positively correlated. In this mix, the success of any products depends on the four classifications that are; promotion, product, place and price. Every element in this mix is equally important as the other; thus there is a need to implement a promotion strategy so to increase the sales of the product (Ferrell and Hartline 52). In this scenario, we select pepper spray and a holiday in beach resort as the product and black women aged between 18 and 30 years and gay women as the target market. In this paper, we will discuss the appropriate strategy the concerned firms can implement so as to increase sales at the outlined target market. In addition, this paper will compare and contrast the promotional discussed outlining similarity and differences. About seventy percent of black women reside in areas which are considered to have high levels of insecurity; therefore, they usually demand personal security products thus offering pepper spray will be of great benefits. In the case of pepper spray, the most appropriate promotion mix would be to showcase the exclusiveness of pepper spray as the personal security product. Therefore in this case messaging or rather a slogan will be effective in reinforcing the benefit that pepper spray offers to the customers. The slogan should be designed such that it also helps the company in the process of developing an effective positioning strategy. Another possible strategy is through personal selling; in this case, the promotion is conducted where the product is sold one to one. Through personal selling, the seller or the manufacture has a chance to offer additional information to the customer or even to potential consumers of the product, thus

Sunday, October 6, 2019

Case study Research Paper Example | Topics and Well Written Essays - 2000 words

Case study - Research Paper Example ng to firing of Ron Johnson, CEO within the first 17 months of operation the company is disturbed by trying to reorganize as it strives to remain relevant which has not been very easy. The company has been in operational for over 100 years. Its YOY revenues showed a 12% decline from USD 3.02 billion in 2012 to USD 2.66 billion in 2Q2013. The reason behind the declining trend is pegged on an unsuccessful strategy to change the business model. The company attempted to replace frequent discounts and promotions that were being offered and this was immediately followed by sharp lower sales, job cuts and high cash burns (Gilbertson, Mark & Daniel 142). The company default probability has sharply risen based on its weaker operating performance. The year probability of default rose to 8.5% from 0.4% in October 2012 showing a 2000% rise. JC Penny is ranked top as the riskiest Company based on the comparison of its 8.5% EDF measure that is calculated to be 101 times the median of the USD department Stores industry sector. This increase in the Company’s one year EDF is attached to the increases in financial risk or market leverage and its business risks also referred to as asset volatility (Gilbertson, Mark & Daniel 156). Its market leverage is analyzed to have more than doubled in the previous years with current figure estimated to be 69.2% which further affirms its riskiness. The failed attempted transformation of the model by the then company CEO, Johnson resulted into a sudden rise in business risks. The firm’s asset volatility rose to 24.4% from 19.5% between 2013 April and July 2012. From the IFE chart above we realize that the company scores about 2.52 which is almost the normal average requirement of 2.50. This means that the company is internal position is not good because it ought to have above the average (Gilbertson, Claudia, Mark, and Daniel 91). This further retaliate the earlier revelation by the growth ratios that the J.C Company is heading for bad

Saturday, October 5, 2019

The Importance of Marketing for Business Essay Example | Topics and Well Written Essays - 1250 words - 1

The Importance of Marketing for Business - Essay Example The author has rightly presented that marketing helps a business in creating value for its customers. Most companies today implement customer-driven marketing strategies which allow them to create value for target customers. Companies today identify and select marketing segments, develop products and marketing programs targeted to each and focus on the buyers who have more interest in the values that they create the best. They then decide on a value proposition by differentiating the market offering and positioning it in the minds of the target customers. The customer relationship management part of marketing is about maintaining and building profitable business relationships by delivering superior customer value and satisfaction. Just as companies are being very choosy about which customers to serve, they are serving the chosen customers in a more lasting way. Marketing today has become an art of finding, retaining and multiplying profitable customers. Apart from helping companies c onnect more deeply with their customers, marketing also helps companies connect to customers more directly. It helps customers buy virtually everything without going to a store through telephone, online, mail order catalogs etc. In fact, such has been the success of direct marketing that some companies such as Dell only use the direct channel to sell their products. Marketing also helps businesses build strong, lasting and profitable relationships with customers through social media

Friday, October 4, 2019

Assignment 5, Biology Essay Example | Topics and Well Written Essays - 250 words

Assignment 5, Biology - Essay Example Control centre, contains genetic material (DNA & RNA) responsible for the formation of various cellular proteins responsible to carryout diverse functions for metabolism and survival of the cell. Plays imperative role in cell division. Porous nuclear membrane aids in transport of various components In animals it is the membrane separating internal cellular composition from the external environment, an osmotic membrane maintains osmotic gradient, protein molecules present in the membrane aids in transport of various substance. 3. You have compared the eukaryotic cell structure of animal and plant cells. Which of the other Kingdoms have eukaryotic cells? Using Internet sources and your text, find out how eukaryotic cells in these kingdoms differ from the plant and animal cells. Kingdom Fungi and Kingdom Protista also contain eukaryotic cells. Fungi are like plants as they are fixed and produce spores but they differ from plants in their mode of nutrition. Plants are multicellular prepare their food and are autotrophs, while fungi is also single or multicellular but is sparotroph. Kingdom protista contain unicellular organisms which are microscopic and possess well defined nucleus. They use pseudopodium or cilia or flagella for locomotion instead of appendages as in animal

Thursday, October 3, 2019

A Touch of Frost Essay Example for Free

A Touch of Frost Essay The first scene we see is of a boy (Billy) walking through the woods at night dusting of his knees. He is very well lit and has a mischievous look on his face also his face is cut. He looks surprised and panicked when the police shout at him and chase after him, once the police have taken him down we get a close up of Billy’s face it’s not until then we realise that the Billy is down syndrome and we begin to feel guilty when he shouts ‘I haven’t done anything wrong ‘we begin to wonder how has Billy done anything wrong when he is a innocent disabled person. The next scene we go to is a shot of Frost and Billy’s father in the corner of a dark room the camera shot used is a high angled shot looking down at the characters this is used to look like the camera is intruding or being nosey. Frost later uses some discriminative/offensive language and calls Billy ‘Mentally subnormal’ Billy’s father corrects him and calls him ‘Handicapped’ Frost discusses that he will have to have someone with him when he questions Billy in case he breaks any of the rules this is discriminative as it means Billy is different and has to have different measures in place for Frost to be able to interview him. The next scene we see is when Frost is interviewing Billy the scene is set in what seems to be a quite dark living room with a wall lamp on which creates a fading light over the set. We see another close up of Billy’s cut up face then there are a series of back and forth shots to give the effect of conversation between Billy and Frost. Frost is very intimidating towards Billy who’s seems paranoid when talking to Frost, we feel sorry for Billy in this scene as Frost makes it very obvious that Billy is responsible for the missing of his friend Trisha. There are a lot of camera shots over Frost’s shoulder aiming downwards towards Billy’s face this is to make Billy seem intimidated and belittled. Frost speaks in a very patronising tone towards Billy as he starts to become very hesitant with his answers Billy’s Dad is in the background of the shot this is to make it look like Billy’s Dad is looking after, supporting and protecting Billy. We are left on a cliff-hanger as we do not get to find if Billy did commit a crime this could make some people feel quite affectionate or sorry towards Billy because of his disability others could take an opposite view on it and they could think that Billy was quite perceiving and cunning and that he shouldn’t be treated or thought of any differently from the rest of us just because he has a disability