Andrina by George Mackay Brown Essay -- Critical Essay Short Story Eng

"Andrina" by George Mackay Brown A short story in which an element of mystery plays an important part is "Andrina" by George Mackay Brown, a celebrated author from Orkney. "Andrina" like many of his other works has a spiritual aspect with common themes such as the cycle of the seasons, betrayal, hope and regeneration. "Andrina" is set in Orkney, a perfect location for this tale because of its mystical atmosphere. The haunting, spiritual atmosphere created through the language Geroge Mackay Brown uses adds to the overall effect of the story. In the short story an old seaman receives regular visits from a young lady, Andrina. Then one day she does not come. The same day the narrator falls ill. He soon recovers and goes in search of Andrina whom he has missed during his illness. He can find no one in the village who knows anything about her. This increases the mystery surrounding her character. It is not until the end of the story that he discovers that Andrina is the ghost of his grand-daughter. This news come in a letter which had remained unopened since his illness. The short story has a very unusual narrative structure with an embedded narrative surrounded by an outer frame narrative. The embedded narrative takes us back in time and introduces us to the sea captains past. He narrates the main body of the story in past tense. But the exposition, narrative hook and resolution are all delivered in past tense. This is significant as it represents the cyclical nature of Mackay Browns work. This may also be significant as the reader could take it to mean that all throughout the story the old sea captain knows the ending as the tense change would suggest he does. The authors use of foreshadowing gives the read... ...he news which came in the letter allows the old sea captain to let go of his past and appreciated the physical elements of his life; "where she was dust, a new time was brightening earth and sea". This line demonstrates how the old sea captain is letting go of the troubles which haunt him and the relationship with Andrina. This is very effective in giving resolution both to the old seaman and the reader. The short story has a suitably ambiguous ending as we do not know if Andrina's presence was real or merely a figment of the lonely captains imagination. Nevertheless she certainly brightened up his winter. In conclusion, the development of the mystery surrounding Andrina in the narrative creates suspense and makes Mackay Brown's short story extremely satisfying. He successfully maintains a ghostly and mysterious atmosphere in this unnerving short story.

Budget and Budgeting Techniques Essay

Answer- 1: Answer- 1 India was a closed economy in the beginning. Policy banning imports. The Liberalization of India’s Government in 1991. New Industrial Policy. Strict policies regarding the entry of foreign brands. Trade rules & regulations simplified. Foreign investment increased. Pepsi enters in 1986. Coca-Cola follows in 1993. Contd †¦ Slide 14: Unlawful to market under their Western name in India Pepsi became â€Å"Lehar Pepsi†. Coca-Cola merged with Parle and became â€Å"Coca-Cola India†. Different Laws for Pepsi and Coke Coca-Cola agreed to sell off 49% of its stock as a condition of entering and buying out an Indian company. Pepsi entered earlier, and was not subject to this. Contd †¦ Slide 15: India forced Coke to sell 49% of its equity to Indian investors in 2002. Coke asked for a second extension that would delay it until 2007 which was denied. Pepsi was held to this since they entered India in a different year. Coke asked the Foreign Investment Promotion Board to block the votes of the Indian shareholders who would control 49% of Coke. Change in oversight of the FIPB: Past lobbying efforts made useless. Contd †¦ Slide 16: Could these problems have been forecasted prior to market entry? Probably not Inconsistent, and changing government. How could these developments in the political arena have been handled differently? Coke could of agreed to start new bottling plants instead of buying out Parle, and thus wouldn’t of had to agree to sell 49% of their equity. Answer-2: Answer-2 Coca-Cola’s Pros & Cons of Timing of Entry in the Indian Market: Coca-Cola’s P ros & Cons of Timing of Entry in the Indian Market Benefits Parle offered its bottling plants in 4 major cities. Made its return to India with Britannia Industries India Ltd. Disadvantages Rigid Rules and Regulations. Buying of bottling plants leads to 49% disinvestment. Local demand of carbonated drinks is as very low. Harder to establish themselves. Pepsi’s Pros & Cons of Timing of Entry in the Indian Market: Pepsi’s Pros &  Cons of Timing of Entry in the Indian Market Benefits Own set up green filled bottling plants. Advantage of coming before Coca Cola. Government policies favored the company. Joint venture with Volta’s and Punjab Agro. Gained 26% share by 1993. Disadvantages Pepsi approached Parle but it was rejected. Launched 7up and there is stiff competition in the market for lemon drinks. Answer-3 Responses to India’s Enormity : Answer-3 Responses to India’s Enormity Pepsi and coca-cola responded in many ways to the enormity of India in terms of it population and geography. Conti .. Cont..: Cont.. Product Policies: Catering to Indian tastes Entering with products close to those already available in India such as colas, fruit drinks, carbonated waters Waiting to introduce American type drinks Coca-Cola introducing Sprite recently Introducing new products Bottled water Conti .. Cont.. : Cont.. Promotional Activities: Both advertise and use promotional material at Navratri . Pepsi gives away premium rice and candy with Pepsi Coca-Cola offers free passes, Coke giveaways as well as vacations Use of different campaigns for different areas of India â€Å" India A† campaigns try to appeal to young urbanites â€Å" India B† campaigns try to appeal to rural areas Cont†¦: Cont†¦ Pricing Policies: Pepsi started out with an aggressive pricing policy to try to get immediate market share from Indian competitors Coca-Cola cut its prices by 15-25% in 2003 Attempt to encourage consumption to try to compete with Pepsi and gain market share Contd ..: Contd .. Distribution Arrangements: Production plants and bottling centers placed in large cities all around India More added as demand grew and as new products were added Answer-4 Coke and Pepsi’s â€Å"Glocalization Strategies†: Answer-4 Coke and Pepsi’s â€Å" Glocalization Strategies† What is â€Å" Glocalization †? Global + Localization = Glocalization By taking a product global, a firm will have  more success if they adapt it specifically to the location and culture that they are trying to market it in. Both companies have successfully implemented glocalization Pepsi’s Glocalization: Pepsi’s Glocalization Pepsi forms joint venture when first entering India with two local partners, Voltas and Punjab Agro, forming â€Å"Pepsi Foods Ltd †. In 1990, Pepsi Foods Ltd. changed the name of their product to â€Å"Lehar Pepsi† to conform with foreign collaboration rules . In keeping with local tastes, Pepsi launched its Lehar 7UP in the clear lemon category. Pepsi’s Glocalization: Pepsi’s Glocalization Advertising is done during the cultural festival of Navrtri , a traditional festival held in the town of Gujarat which lasts for nine days. Pepsi’s most effective glocalization strategy has been sponsoring world famous Indian athletes, such as cricket and soccer players. Coca-Cola’s Glocalization: Coca-Cola’s Glocalization First joined forces with the local snack food producer Britannia Industries India Ltd. in the early 90’s. Formed a joint venture with the market leader Parle in 1993. For the festival of Navratri , Coca-Cola issued free passes to the celebration in each of its â€Å"Thumps Up† bottles. Also ran special promotions where people could win free vacations to Goa, a resort state in western India. Coca-Cola’s Glocalization: Coca-Cola’s Glocalization Coca-Cola also hired several famous â€Å"Bollywood† actors to endorse their products. Who could forget†¦ Answer-5: Answer-5 Yes, we agree that Coca-Cola India made mistakes in planning and managing its return to India. They wrongly forecasted Indian political environment due to which they had to dilute their stakes later (49% disinvestment). They rejected the plan to put up green fields bottling plants as they took over Parle’s existing bottling plants. Coca cola tried to get extensions twice. Answer -6: Answer -6 Pepsi and Coke can confront the issue of water use in the manufacturing of their products by the use of canal irrigation & rainwater harvesting. Then they can also put water recycling plant to treat the discharged water from their factories and then they can provide that water to farmers for their agricultural use. This way the ground water problem can also be solved and managed. Cont..: Cont.. Coke can further defuse boycotts or demonstrations against their products in California by doing Ad-campaigns in which they can ask the experts from the ministry of health to convey the message to the public that their products are safe and healthy. They can also hire celebrities to do the Ads for their products because the public follows them. Coke should address the group directly because their company was not wrong and they should justify themselves. Answer-7: Pepsi Better marketing and advertising strategies Widely accepted More preferable More market share Less Political conflicts Coke Government conflicts Trailing Pepsi in market share Pepsi will fare better in the long run Answer-7 Answer-8 Pepsi’s Lessons Learned: Answer-8 Pepsi’s Lessons Learned Beneficial to keep with local tastes Beneficial to pay attention to market trends Celebrity appeal makes for exceptional advertising It pays to keep up with emerging trends in the market Coca-Cola’s Lesson’s Learned: Coca-Cola’s Lesson’s Learned Pay specific attention to deals made with the government Establish a good business relationship with the government Investment in quality products Advertising is crucial

Aspirin Experiment

Synthesis of Aspirin and Oil of Wintergreen INTRODUCTION: Synthesis and use of organic compounds is an extremely important area of modern chemistry. Approximately half of all chemists work with organic chemicals. In everyday life, many if not most of the chemicals you come in contact with are organic chemicals. Examples include drugs, synthetic fabrics, paints, plastics, etc. Synthesis of Aspirin and Methyl Salicylate. The two compounds we will be preparing, aspirin (acetylsalicylic acid) and oil of wintergreen (methyl salicylate), are both organic esters.An ester is a compound that is formed when an acid (containing the COOH group) reacts with an alcohol (a compound containing an -OH group). O C R1 O H O + H O C R2 R1 O R2 + H O H acid alcohol ester water Here R1 and R 2 represent groups such as CH3 – or CH3 CH2 -. The reaction type shown above may be called a condensation reaction because the small molecule H 2 O is eliminated from the reactants while the remaining bits of t he reactant condense together to give the main product. This reaction may also be called an esterification, since the product of the reaction is an ster, a compound containing the CO2 R group (see chapter 11 for definitions of acids, esters, and alcohols). Esters usually have pleasant, fruit-like odors and are the chemicals responsible for the odors and flavors of many fruits (oranges, bananas, pineapples) and flowers. In most cases, such natural products get their properties from a mixture of organic compounds. In this experiment you will prepare two esters of o-hydroxybenzoic acid, more commonly known as salicylic acid. One of the esters, acetylsalicylic acid, is aspirin, the common analgesic. We will synthesize aspirin by mixing salicylic acid with acetic anhydride.The second ester product is oil of wintergreen, or methyl salicylate, which we prepare by allowing salicylic acid to react with methyl alcohol. This compound, which has a familiar odor is used as a flavoring agent and in rubbing ointments. Both of these reactions are shown below. Preparation of acetylsalicylic acid H H C C H C H C C C C O O H O H + O H3C H3C C O C O H H+ H H C C C H C C C C O O O C O CH3 + O C H3C O H H salicylic acid acetic anhydride acetylsalicylic acid (aspirin) acetic acid Preparation of methyl salicylate H H C C H C H C C C C O O H O H + H O H H CH3 H+ H C C C C C C HO H + O H H O C O CH3 salicylic acid methanol methyl salicylate (oil of wintergreen) water This experiment illustrates several properties of organic synthesis. While both product compounds in the experiment are esters of the same compound (salicylic acid), they are quite different in structure. Aspirin involves a reaction of the -OH group of salicylic acid, while methyl salicylate involves a reaction of the COOH group of salicylic acid. Organic chemistry is the broad field of studying the tremendous variety of such reactions of organic functional groups. Purification by Recrystallization.After preparing the aspi rin, we will purify it. Most solids can be purified by recrystallization, at a cost of lower percent yield. Recrystallization is usually done by dissolving the substance in a suitable solvent, which is hot. If insoluble particles are present, the hot solution is filtered to remove them (we will skip this hot filtration step). The solution is allowed to cool slowly, and is eventually cooled in ice. The crystals that form slowly are more pure than the original solid. Characterization by Melting Point. A simple characterization technique that can be very useful in determining purity is melting point.It does not, however, tell much about the identities of the impurities. Pure materials usually have characteristic temperatures at which they melt, or a narrow temperature range (less than one degree) over which they melt. Impure compounds usually melt at a lower temperature, over a wider range. HAZARDS: Both acetic anhydride and sulfuric acid are reactive chemicals that can produce a serio us burn on contact with the skin, and are irritating to the eyes. In case of contact with these chemicals, wash the skin thoroughly with soap and water. Do not dispose of any chemicals down the sink. Instead use the waste containers provided.NOTE: The aspirin you will make is impure and must not be taken internally! LABORATORY OBSERVATIONS AND DATA: Be sure you make plenty of good qualitative observations, noting initial colors, odors, etc. , and any changes that occur during the experiment. Clearly label all numerical data. We will spend a little over one class day on this lab. In the first day, you need to prepare and recrystallize your aspirin. If time permits, you can also prepare the methyl salicylate. If not, this can wait until the second day when you will also take melting points of your crude and purified aspirin samples.PROCEDURE: Synthesis of aspirin. Weigh out approximately 2. 1 g of salicylic acid (record exact mass), and transfer it to a clean, dry 6 inch test tube. Us e the dispenser to carefully add 3 mL of acetic anhydride (density = 1. 08 g/mL) to the salicylic acid. Then add 3 drops of concentrated sulfuric acid, H2 SO4 , to the reaction mixture (it acts as a catalyst and speeds up the reaction). Put the test tube in a beaker of boiling water in a hood and heat for five minutes after most of the solid has dissolved. Stir the mixture with a glass rod to break up any lumps.Pour the contents of the test tube into a 50 mL Erlenmeyer flask containing 25 mL of water. Swirl the flask for a few minutes to mix the solutions and get rid of any unreacted acetic anhydride. (The acetic anhydride reacts with water to produce acetic acid. ) Place the flask in an ice bath and watch for a white solid to crystallize out. Occasionally a reaction will yield an oily product that resists crystallization. If that happens, scratch the bottom and sides of the flask with a glass stir rod to help start crystal formation, or warm the mixture just until the oil dissolves , and then re-cool.Allow 10 minutes for crystallization to occur. Meanwhile put a wash bottle of distilled water in some ice and prepare a Buchner funnel. Filter the solid, being sure to use a trap flask between the Buchner funnel flask and the aspirator. Wash the solid with a small amount of cold distilled water. Discard the liquid filtrate in the designated waste container. Pre-weigh an empty watch glass, then scrape your aspirin product off the filter paper onto the watch glass. Record this yield of crude aspirin. Use a bit of the solid product to pack a melting point capillary tube to use the second week to find the melting point of your crude product.Recrystallization of the crude aspirin to form pure aspirin Put 15-20 mL of distilled water on a hot plate to begin warming. Dissolve your crude aspirin product in about 5 mL of 95% ethanol in a 50 mL Erlenmeyer flask. If some of your aspirin fails to dissolve, do the following: Prepare a warm water bath by using a beaker of water (about 50 mL in a 250 mL beaker), using a hot plate to heat the water bath. DO NOT USE A FLAME OR BUNSEN BURNER THE ETHANOL IS FLAMMABLE. Warm the Erlenmeyer flask containing the aspirin and ethanol in the warm water bath.When the aspirin has dissolved, add 15 mL of warm distilled water (50 o C approximately). If any crystals form at this point, reheat the mixture in the water bath to re-dissolve them. Let the solution cool slowly, with the mouth of the flask covered by a watch glass. When it is at room temperature, place it into the ice bath and leave it there a full ten minutes. After crystallization is complete, filter the crystals in a Buchner funnel, wash them with a little ice cold distilled water (put your squeeze bottle in the ice), and suction for several minutes. Discard the liquid filtrate in the designated waste container.Scrape the solid into a pre-weighed beaker and put in your drawer, lightly covered with a tissue. Do not cover it tightly because we want your product to finish drying until the next class period. You will need to get a final mass of this purified aspirin after allowing it to dry for a day. You will also take a melting point of the purified aspirin. When finished with the experiment, place your aspirin product in a test tube and stopper it. Label the test tube with your name, the name of the compound, and the date. Your instructor will collect this product. Synthesis of methyl salicylate.Place 0. 5 g of salicylic acid and 3 mL of methyl alcohol in a large test tube. Add 2 drops of concentrated sulfuric acid and then place the test tube in the hood in a water bath at 70 o C for 15 minutes. The boiling point of methyl alcohol is 64. 6 o C, so point the mouth of the tube away from others and avoid overheating, to minimize â€Å"bumping†. Note the odor before and after heating. Allow your methyl salicylate to cool to room temperature, then stopper the test tube. Add a label with your name, the compound name, and the date. Your instructor will collect this product.Determination of the Melting Point of your aspirin. You should already have a capillary tube packed with your impure aspirin. Now pack a tube with your pure aspirin. Put your two tubes in the melting point apparatus and slowly heat your samples. Record the temperature at which each starts to melt and the temperature at which it has all melted. (Your instructor will give you more instruction on these procedures. ) RESULTS: Calculate the theoretical yield of aspirin from the balanced equation given in the introduction. You will need to add up molar masses by counting the atoms shown in the structures.Be sure to determine the limiting reagent, either salicylic acid or acetic anhydride. You will need to use acetic anhydride’s density, 1. 08 g/mL. Show this work clearly in your report. Watch significant figures and units. Also report the masses of your crude and purified aspirin samples, and the percent yield of your final, purified aspirin. DI SCUSSION: Describe what your melting points say about the purity of your initial crude product and your recrystallized product. Pure aspirin has a melting point of 135o , while salicylic acid has a melting point of 157-159o .Impure compounds normally have lower melting points and broader melting ranges than if pure, even if the impurity would have a higher melting point itself. List all the compounds that could be mixed in with your aspirin product as impurities, i. e. all reactants, solvents, and other products. You should have six compounds besides aspirin. Briefly describe the source of each compound. Considering factors such as limiting reagent (which you just calculated), and procedural steps which may have removed some of these compounds, which compound(s) do you think are most likely to contaminate your aspirin product? ExplainQUESTIONS: 1. Infrared spectra are often used to get a quick look at the purity of a product. IR spectra of aspirin, as well as the salicylic acid and acetic anhydride used to prepare it Selected Infrared Frequencies are shown below. Consult the structures of these three Absorption Range, cm-1 Bond Type compounds from the introduction. Recall from our experiment 3600-3200 (usually broad) on IR that different bonds show up at different frequencies in O – H the IR spectrum. Prepare a listing for each compound, C – H 3300-2800 showing bonds and their IR frequencies taken from the B – H 2650-2300 spectra below.You need consider only those bonds listed in C ? N 2260-2220 the table at right. (It is hard to read the frequencies on the attached spectra accurately, so just approximate. The frequency values listed on the x-axis in the figures are 4000, 3000, 2000, 1500, and 1000 cm-1. ) 2. Look at the IR spectra again. Assume that you ran an IR spectrum of your aspirin, but that it was contaminated with unreacted salicylic acid. At what frequency in the spectrum would you look for evidence of this contamination? Explain your reasoning. IR Spectrum of Aspirin (KBr pellet)IR Spectrum of Salicyclic Acid (KBr pellet) IR Spectrum of Acetic Anhydride (liquid thin film) 3. 1 H NMR spectra of salicyclic acid and aspirin are shown below. Note that both have small, broad peaks near 11 ppm that were artificially enhanced to make them obvious on these spectra. The peaks around 7-8 ppm are all doublets, triplets, or messy multiplets; the other peaks are singlets. How many types of H should be expected for each compound based upon their structures? The two structures share many common features, and thus their spectra should be similar for these common features.Likewise, each structure has some unique type of hydrogen not found in the other. These should result in differences between the spectra. By simply comparing the structures and the spectra, decide which hydrogens on the structures give rise to which peaks. You won’t be able to assign all the peaks this way, but do as much as you can and explain you r reasoning. 4. The Merck Index is an extremely valuable reference that can be found in the Reference Section of the Fintel Library as well as several reading rooms on 5th floor Trexler.It is an especially good place to find basic information on organic compounds. Look up aspirin in The Merck Index. Summarize the information it gives about the solubility and decomposition of aspirin. Record the edition number and where you found this book. 5. The CRC Handbook of Chemistry and Physics, often simply called â€Å"The CRC,† provides less information on each compound than The Merck Index does, but covers more inorganic compounds and includes hundreds of pages of other facts useful to chemists.In the CRC find the multipage table entitled Physical Constants of Organic Compounds. Within this table, find salicylic acid (some old editions may list it as 2-hydroxybenzoic acid). Record the information given about salicylic acid’s melting point, boiling point, and solubility. You w ill probably need to consult the listing of Symbols and Abbreviations given one or two pages in front of this huge table. Record the edition number of the book and where you found it.

The Easiest Ways to Embrace Big Trends in Digital Marketing

The Easiest Ways to Embrace Big Trends in Digital Marketing Digital marketing  is predicted to change a lot in the coming years and its moving fast. Technology is disrupting the way people discover your brand and consume your content, and now is the perfect time to prepare. At the beginning of this year, Sujan Patel did a great article looking at the  biggest and most exciting marketing trends  to adapt to. Feeling inspired, I decided to follow up giving actionable tips on how we can actually embrace those trends using emerging marketing software that is there to help content marketers to innovate. Check Out ’s Entire Marketing Toolstack Before digging into these actionable tips, check out s own marketing toolstack. Voice Search Becomes More Prominent With the ever-growing market of smartphones, as well as with the fast adoption of smart speaker assistants, voice search is quickly making it way into the online marketing world. Voice search growth presents a few challenges to content marketers, including: Organic search discoverability: Being #1 is the only way to get any exposure from voice search. New content consumption journey: On-the-go voice searchers need solutions immediately, right now. Performance tracking: Too much is going on to be able to effectively analyze what helps and what hurts your organic search visibility. Luckily, there are tools for all three challenges: Competing for #1 on Voice Search By default, there's only one search result being presented to a voice search user. While we were previously competing for top 5 positions, we are now going to compete for one. The good news, where there's a challenge, there's an opportunity. The searching behavior is changing: Search queries are getting longer, more varied and less predictable. We previously knew pretty well what we were optimizing our content for (and so did our competitors). Nowadays marketers are dealing with a much wider variety of ways our content can be discovered via search. Spoken speech is less standardized than written text. When speaking a search query to a machine, we are less confined by the rules of grammar and we are less influenced by popular search suggestions. Thanks to voice search, SEO relies more on natural language and less on SERPs design and algorithmic matching. With that in mind, what can really be done? Unlike what you may have heard, SEO is not going to die any time soon, neither is  keyword research. You still need to research keyword queries people use when searching. The difference is: (Even)  more attention to long-tail, less popular queries  (Those are more likely to be generated by voice search users). A wider variety of keyword research sources  allowing you to aggregate data and dig deeper into possible searching behaviors. These should include both standard keyword research tools (  Spyfu,  Majestic,  Ahrefs,  Wordstream, etc.) and non-SEO sources, like Twitter monitoring and customer support emails. Recommended Reading: The Most Massive SEO Copywriting Guide That Will Make Your Traffic Soar So with a wider variety of queries and more keyword data sources, how to make sense of those lists and turn them into actual content plans? Keyword clustering (i.e. grouping) is the answer. Keyword clustering  means grouping your keywords by relevance. Serpstat  offers a unique  clustering feature  allowing you to submit long keyword lists and breaking those queries into categories based on how similar Google SERPs for each of them are. The logic is as follows: The more overlapping results (i.e. pages) Google returns for two queries, the more related those queries (i.e. keywords) are,  so there's no reason to create two separate landing pages to catch each of those. Put simply, clustering helps you optimize one content asset for a wider variety of keywords making it possible to cater to a wider variety of voice-search-driven queries. Recommended Reading: What Are Topic Clusters (And How Can They Boost Your Traffic)? Optimizing for the Immediate Need Another opportunity brought forward by voice searching is optimizing for "on-the-go" needs.   Google  claims that more than 90%  of their users turn to mobile devices and voice search for inspiration while in the middle of the task. New consumers need information "right here" and "right now". Those brands that optimize their content for these searching "micro-moments" satisfying an immediate need at any given moment will win the organic search game. Micro-moment content optimization involves: Optimizing for featured snippets  (news outlets can also use  Google Speakable  to record an audio which Google will read in response to a voice query). Optimizing for questions, lots of them (this includes using "People Also Ask" boxes for inspiration). Optimizing for  search intent. All of the three tactics above are not isolated: There's no need to create a separate strategy to hit each of them. Featured rankings depend on your overall organic rankings, answering questions helps you get featured, and whether your content is satisfying the query search intent determines how high you show up in Google. In other words, it's all inter-connected and luckily today's SEO software can help you on all those fronts. Text Optimizer  is one of my recent discoveries that uses semantic analysis to help you create content that: Matches the search intent Includes related and neighboring terms Answers popular questions on each topic Using TextOptimizer is easy: Run your core query you are creating content around (TextOptimizer runs your query in Google, extracts search result snippet and comes up with related terms to help you match Google's expectations better). Select 20-25 of the suggested terms you feel will fit your future content best and include them in your copy naturally. Use suggested questions to cover in your copy and structure it better (using subheads). Run the tool again, this time using your written content, to see how well you did optimizing your copy. Google  claims that more than 90%  of their users turn to mobile devices and voice search for...Monitoring Your Efforts Closely Finally, with mobile and voice search on the rise, it has become much more challenging to monitor all your content marketing assets and, more importantly, identify the actual impact of each new (optimization) tactic you have experimented with. I am still trying to figure that part out (content analytics is never a finished task really), but what I started doing differently recently is recording all my content and website updates on a micro-level to see a bigger picture over time. Rankedy  is an interesting tool allowing you to create a micro-journal for each of your important queries allowing you to track if any of your content marketing tactics is bringing the desired ranking growth. I am using it to record everything I am doing to the site to later see the impact. Rankedy tracks both mobile and desktop rankings helping you understand the impact of your content marketing efforts. Video Marketing is Still on the Rise Video content has been on the rise for a few years now bringing in new customers' expectations. Your audience expects  to find your brand on Youtube and for many queries they expect to engage with the video rather than text content. Youtube being the second biggest search engine in the world and Google giving more and more organic search visibility to videos (through video carousels and video featured snippets), failing to embrace video marketing means failing to get found  online. There are a few reasons why many brands still shy away from video marketing: Video production is hard to scale. Video market seems already over-cluttered. Video marketing requires solid investment (either in time or money or both). Last year I did a detailed  step-by-step tutorial  on how to overcome all those challenges using content re-packaging tactics. The video creation tools that I listed there include: Blue Jeans to put together video interviews  with influencers  and customers. Filmora to create screencasts and how-to videos. Animatron to create professional entertaining or instructional videos. All in all, there are many more video creation tools (as well as both  video footage  and  free image  resources) allowing you to launch your video marketing strategy on a low budget and helping you find your style and voice in this fast-growing industry. When it comes to researching your video marketing opportunities, there's a tool for that too!   Video SEO Tool  (Disclaimer: This tool has been developed by the company I work for)  grabs your domain’s most important queries and returns the list of videos that rank for each of them stealing your clicks from organic search results. Simply enter your domain and see video opportunities for each high-performing page of your site: Now use the tools above to create better, more up-to-date, videos than those currently ranking in Google and you are in the video marketing game. Personalization Finally, another big marketing trend that is disrupting digital marketing in general and content marketing, in particular, is advanced personalization. While there's a lot being said about personalized marketing, not many businesses clearly understand the concept. Personalized marketing is often confused with these two older (but still valid) marketing tactics: Segmentation Persona building If you are doing either (or both) of the above (which you probably should), it doesn't mean you are embracing personalized marketing just yet. To help you out: Personalized marketing is not making other â€Å"customization-based† marketing obsolete. You still need to segment your optin lists to send more engaging emails. And persona building is still a valid way to better understand your target audience and create more relatable and engaging content. But what about personalized marketing? Is there any way to adopt this more complicated trend? While personalized marketing seems a bit intimidating, it's what your target customer may be expecting from you. With the biggest digital marketing players (e.g. Amazon and Netflix) already offering artificial-intelligence-driven personalized shopping experience and many digital brands offering on-demand and  over-the-top  content, more and more customers are willing to see the same level of personalization from other (smaller) publishers. The good news is, marketing technology is catching up: With tools like  Alter  you can offer personalized marketing experience to your audience on a small budget, with no in-house technology investment needed.

Quotes from James K. Polk

Quotes from James K. Polk Read the words of James K. Polk, the eleventh President of the United States.   No President who performs his duties faithfully and conscientiously can have any leisure. Foreign powers do not seem to appreciate the true character of our government. There is more selfishness and less principle among members of Congress...than I had any conception of, before I became President of the U.S. In executing this power by levying a tariff of duties for the support of Government, the raising of revenue should be the object and protection the incident. To reverse this principle and make protection the object and revenue the incident would be to inflict manifest injustice upon all other than the protected interests. Well may the boldest fear and the wisest tremble when incurring responsibilities on which may depend our countrys peace and prosperity, and in some degree the hopes and happiness of the whole human family. I cannot, whilst President of the United States, descend to enter into a newspaper controversy. I prefer to supervise the whole operations of Government myself rather than entrust the public business to subordinates and this makes my duties very great. Well may the boldest fear and the wisest tremble when incurring responsibilities on which may depend our countrys peace and prosperity, and in some degree the hopes and happiness of the whole human family. Although in our country the Chief Magistrate must almost of necessity be chosen by a party and stand pledged to its principles and measures, yet in his official action he should not be the President of a party only, but of the whole people of the United States. The world has nothing to fear from military ambition in our Government. While the Chief Magistrate and the popular branch of Congress are elected for short terms by the suffrages of those millions who must in their own persons bear all the burdens and miseries of war, our Government can not be otherwise than pacific.

The benefits of mechanical improvements in cardiopulmonary bypass Thesis Proposal

The benefits of mechanical improvements in cardiopulmonary bypass - Thesis Proposal Example This allows the cardiac operation to take be performed in a less chaotic and stationary environment thus reducing chances of error. During the procedure, the blood is gravity drained to a reservoir, it is then oxygenated and returned to the arterial system via a pump. One of the main concerns for physicians is the damage that is sustained by the blood and blood cells during friction as it is being propelled from the pump. The commonly used rolled pumps utilize a basic mechanism with tubing lined along a raceway with rollers massaging the tubing to propel the blood forward. This style of pump requires the clinician to keep the occlusion balanced at a level that ensures adequate forward blood flow with minimal damage the fragile blood cells inside the tubing. Roller pumps have been found to cause shear stress in blood that can lead to haemolysis, realease of vasoactive substances and spallation which is a breakdown in the tubing wall. Hemolysis and the corresponding increase in plasma free hemoglobin are severely detrimental to the patient outcome and prolong the patients’ recovery following cardiac surgery utilizing cardiopulmonary bypass. However, there has been some decrease in the occurrence of these risks by the utilization of centrifugal pumps that were specifically developed to eliminate intermittent tubing occlusion. Research has been done to provide evidence that the damage to red blood cells, platelets, and plasma proteins is minimized with the use of centrifugal pumps as compared to the common roller pumps.

How Abortion Could Railroad the Health Care Reform Bill Essay

How Abortion Could Railroad the Health Care Reform Bill - Essay Example Some people could wholeheartedly argue that, "Abortion is morally wrong because it is morally wrong to murder a person made in the image and likeness of God" ("Abortion: The Silent Holocaust," 2010, p. 1). Many people consider abortion to be a moral travesty. Opinion polls support this. "On the eve of the 37th anniversary of the Supreme Court's decision in Roe v. Wade, which legalized abortion throughout the United States, a new survey shows a strong majority of Americans believe abortion to be 'morally wrong'" ("Majority of Americans, and Nearly 6 in 10 Young Adults, View Abortion as Morally Wrong," 2010, p. 1). Federally-funded abortions would also be socially reprehensible. Abortion could be begun to be seen as a method of birth control rather than as an option of last resort for women who are unwed mothers or wanting to get rid of a pregnancy. Especially, there is an idea that "sex-selective abortion is a morally reprehensible practice" (Chamie, 2008, p. 1). This is basically because children would be able to be eliminated based on the fact that, perhaps their parent(s) would find their gender to be undesirable and thus abort the child. Federally-funded sex-selective abortions would connote that the government supports this kind of eugenics.